solarstructures.ie · prepared for Solar Structures Ireland only

75 sites link to your project stories. Your actual core product still gets zero visits

This review is about who your website brings in. The business itself has real proof behind it: 39 published project stories, named clients across Galway, Cork, Dublin, Leitrim and Mayo, and 75 different websites linking to that content, rated 5.0 stars by past customers. None of that authority reaches the page it should. Ground-mounted solar panels, your actual core product, is split across three competing pages on your own site and gets zero visits a month. The only real traffic on the whole site comes from your carport line, and even that's split two ways. It's all detailed below, with what to do about each one.

Websites linking to your content
75
Real, earned authority from 39 project stories.
Total monthly Google visits
11
Across the entire site, every product combined.
"Ground mounted solar panels"
35th
390 searches a month, your actual core product, 0 visits.
Pages competing for that phrase
3
Product page, homepage, and category page.
01 The rankings

One product line works. The other gets nothing

23 searches are tracked against this site. Everything with real traffic touches carports. Ground-mounted solar, the more general and arguably larger part of the business, brings in nothing at all.

What people GooglePeople / monthYour situation
solar panel for shed1103rd, 4 visits, from a blog post, not a product page.3rd
carports ireland1709th, 5 visits.9th
carport / carports4808th and 12th, 1 visit, the same word split two ways.8th
ground mounted solar panels390Your actual core product. Best of 3 competing pages is 35th. 0 visits.35th
ground mounted solar panels ireland170Best of 3 competing pages is 16th. 0 visits.16th
pergola galway110Best of 2 competing pages is 29th. 0 visits.29th

Carports prove the site can rank when a page has a clear target, even if it's still splitting the credit two ways. Ground-mounted solar has never had that discipline applied to it at all, it's simply repeated across three different pages that all compete with each other.

Bottom line: Carports show the model works. Ground-mounted solar is the same opportunity, still untouched.
02 The specifics

Three things holding the numbers back

The real project content and the earned links are already doing their job. These are the structural issues underneath them.

Duplicate
Your core product is split across three of your own pages
"Ground mounted solar panels" and "ground mounted solar panels ireland" are each live and ranking from three separate pages: a product page, the homepage, and a category page. Google splits credit across all three instead of trusting one.
Missing
No real heading names the business on the homepage
There's no visible main heading on the homepage that states what the business does or where it operates. Google and a first-time visitor both have to work harder than they should to work that out.
Weak
The middle of the homepage is hard to read
The section explaining what you do ("we are experts in planning, fabricating and installing solar PV solutions") is set in pale grey text on a white background, noticeably harder to read than the strong photo above it.
Worth noticing

This is not a design problem, it is steady monthly work. The carport line proves real content converts into real rankings. Ground-mounted solar just needs the same one-page, one-target treatment.

Bottom line: Real authority exists. It's spread across pages competing with each other instead of pointed at one target each.
03 Done for you

The fixes, already written out

Each fix below is ready to hand to whoever manages the site.

Fix 1 · New text for your Google listing
Your homepage currently has no listing description at all for Google to show.
What Google shows now
https://solarstructures.ie
Solar Structures Ireland – Solar solutions for your home and business
No description set. Google is choosing its own text from the page.
What it should show
https://solarstructures.ie
Ground-Mounted Solar & Solar Carports | Solar Structures Ireland
Bespoke ground-mounted solar structures and carports for Irish homes and businesses. Rated 5.0 stars.
Fix 2 · Give ground-mounted solar one page instead of three
The same discipline already working for carports, applied to your other core product.
/product/avila-lean-to-style-groundmount/ → owner: keep as the one target for "ground mounted solar panels" (390/mo) and "ground mounted solar panels ireland" (170/mo)
Homepage and category page → owner: stop both from also chasing the identical phrases, so credit stops splitting three ways
Fix 3 · The remaining quick fixes
Small, checkable, no rebuild involved.
Homepage heading → owner: add a real, visible main heading stating the business and location
"We are experts in planning..." section → owner: darken the text colour so it reads as clearly as the photo above it
04 The plan

What to do and when

Start at the top. The bottom block is the consolidation work that should move the numbers most.

Today
about 20 minutes total
Add the new Google listing text from Fix 1.
10 min
Add a real, visible heading to the homepage.
10 min
This week
about half a day
Consolidate the three ground-mount pages per Fix 2.
3 hrs
Darken the pale grey text in the mid-page section.
30 min
This month
the growth work
Give ground-mounted solar its consolidated page real project photos and detail, matching the depth already in your 39 project posts.
half day
Build a Galway page. Your registered address, and currently no dedicated location page anywhere on the site.
half day
05 What it adds up to

Run your own numbers on it

The searches in this report add up to

810 searches every month across ground-mounted solar, pergolas and solar tiles.

0 visits a month currently arriving from any of them.

11 total visits a month site-wide, almost all of it from your carport line alone.

Ground mounted solar panels, ground mounted solar panels ireland, pergola galway and solar tiles ireland together add up to 810 people a month searching for products you genuinely sell, and none of it currently reaches you. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.

Bottom line: The carport line proves it works. Ground-mounted solar is the same opportunity, still split three ways.
Why sooner beats later

Your tracked keyword count is growing, up 15% on the last read. That means Google is already paying more attention to this site than it was. Consolidating the ground-mount pages while that trend is moving gets the benefit sooner than waiting for the next cycle.

Whether you tackle this yourself or hand it to someone else
I'm happy to spend 15 minutes walking you through the report so you know which changes will actually move the needle first. Bring whoever manages your website if you like, and if you want, we'll put the first fixes live while we're on. You keep everything in this report either way.
Book the walkthrough
Or just reply to the message this arrived in, or call or text me on 083 059 8065.
Dylan Fahy, All Day Solar Agency. I design websites and handle SEO for solar installers across Ireland. Everything above comes from your live site, your public reviews and search data from July 2026.